Geothermal power meets tourism: sustainable innovation in Iceland
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“It took a lot of foresight, courage, and ingenuity to get us to this position of being an almost fully renewable country.”
— Ingunn Gunnarsdóttir, Leader of Innovation, ON Power
How clean energy is transforming farming, tourism, and food production
In the heart of Iceland’s chilly climate, a surprising story of sustainable tourism and innovation is unfolding, and it starts with geothermal.
At Friðheimar, a family-run greenhouse farm, natural geothermal energy powers year-round tomato cultivation, transforming Iceland’s dark winters into a fertile season for growth and discovery. What began in 1995 with just two greenhouses has grown into a celebrated agri-tourism destination, where travelers can dine among the vines, explore the greenhouse operations, and experience how clean energy fuels both food and hospitality.
The farm produces around 700 tons of tomatoes annually using Iceland’s abundant geothermal and hydroelectric power — along with some of the world’s purest spring water. It’s a uniquely Icelandic model where food production, tourism, and sustainability intersect.
The film also visits ON Power, home to Europe’s largest geothermal plant. Thanks to its location on the Mid-Atlantic Ridge, Iceland has turned its geology into a global advantage — exporting expertise on utilizing renewable energy.. Through innovation and international partnerships, it’s helping other nations unlock geothermal potential of their own.
This is Iceland’s vision in action: tourism that celebrates innovation, farming powered by nature, and a future where clean energy brings people together.
About Visit Iceland
Visit Iceland is the official destination marketing initiative for Iceland, with a mission to attract travelers year-round by highlighting the country’s unique nature, culture, people, and adventures—while promoting sustainable travel and responsible tourism.
