Latest articles

Travel Redefined shortlisted for Best Use of Short-Form Video at the 2026 Digiday Content Marketing Awards

June 2026

Content With Purpose is proud to announce that Travel Redefined: Tourism for People and Planet has been shortlisted for Best Use of Short-Form Video at the 2026 Digiday Content Marketing Awards, a prestigious global programme recognising excellence in content marketing, storytelling, and audience engagement.

Content With Purpose Honoured For Travel and Lifestyle Category, Video & Film, In the 30th Annual Webby Awards

March 2026

Content With Purpose announced today that it has been honoured for Travel and Lifestyle Video & Film, in the 30th Annual Webby Awards. Hailed as the “Internet’s highest honour” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organisation honouring excellence on the Internet.

Brew time with a bold founder: Technology, growth, and doing things differently

June 2025

CWP has teamed up with Helm – the invite-only community for founders of scale-ups beyond £1m – to produce The Founder’s Brew, a video series that gets under the skin of some of the UK’s most inspirational entrepreneurs.

Content With Purpose Certifies as a B Corporation

November 2024

CWP has been certified by B Lab, the organisation behind the B Corp movement, meeting rigorous standards of social and environmental performance as a testament to its commitment to goals that extend beyond shareholder profits.

Creating and sharing stories of optimism using Generative AI  

April 2024

This Earth Day we decided to try something a bit different. What if we could use Generative AI to tell a different story? One that exudes optimism (one of our core values) but also lets us test a new kind of creativity using nothing but a brief, one person, and a computer.

Leading the Way to a World Beyond Waste: exploring progress to a zero-waste society 

September 2023

CWP has partnered with CIWM (the Chartered Institution of Wastes Management) to launch a multi-platform digital campaign that shines a spotlight on the pivotal role of the waste and resources management sector in advancing circularity and protecting the world’s environment and resources for future generations.   CWP and CIWM were proud to present a preview of […]

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