How Māori values are guiding sustainable tourism in New Zealand
In association with 
“It all comes back to a sense of connection — to the heartbeat of the land, to the heartbeat of energy, to the heartbeat of what we call the natural environment.”
— Joe Harawira, Pou Tikanga, Tiaki
Guardians of place: indigenous wisdom in action
In Aotearoa New Zealand, tourism is deeply rooted in kaitiakitanga — the Māori philosophy of guardianship and care for people, place, and the environment. This film explores how indigenous knowledge and values are not only preserved but actively shape the nation’s unique approach to sustainable travel.
From national initiatives like the Tiaki Promise to the legal recognition of rivers and forests as living ancestors, New Zealand is reimagining tourism as a force for cultural and ecological protection. Here, Māori tourism is more than hosting — it is a responsibility to uplift communities, care for the land, and preserve identity.
We meet those bringing this vision to life: at Kohutapu Lodge & Tribal Tours, tribal leaders welcome guests into their homes, sharing food, stories, and customs in a deep exchange of culture and respect. In urban Ōtautahi Christchurch, Te Pae Christchurch Convention Centre is embedding Māori values and sustainable design into world-class hospitality, setting a precedent for future-facing, culturally inclusive tourism infrastructure.
Their stories reflect a powerful shift — one that places indigenous leadership at the centre of global efforts to regenerate tourism and respond to the climate crisis. This is not just about protecting the past — it’s about designing a future where tourism helps restore what’s been lost, and celebrates what endures.
About Tourism New Zealand
Tourism New Zealand is responsible for marketing New Zealand to the world as a tourist destination. We seek to enrich Aotearoa New Zealand and all who visit, and support sustainable and productive tourism growth. To ensure tourism gives more than it takes, we welcome visitors who contribute positively to our economy, environment, culture and communities.
