How Lofoten is leading sustainable travel in Norway
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“Just how we’ve learned that nature and the fisheries are not abundant and that the sustainable administration of the fisheries is necessary, we are also learning that a sustainable administration of tourism is necessary.”
— Jonas Walsøe, Manager, SKREI Research Center
Fishing for the future in Lofoten, Norway
In Norway’s Lofoten Islands, fishing is the historic way of life. But today, tourism is a major economic engine for the region. With dramatic fjords, Arctic waters, and a culture shaped by the sea, Lofoten has become an enormous draw for tourists. The industry is working to ensure its popularity is not its downfall.
That’s why the region adopted Norway’s Sustainable Destination GSTC-Recognized standard, a national framework that helps communities balance growth with environmental and cultural protection.
The impact has been tangible: tourism operators are thinking long-term, collaboration across sectors has increased, and sustainability is now central to how Lofoten welcomes its guests. Properties like Thon Hotel Lofoten, named one of Norway’s most sustainable hotels in 2024, are working with local providers like Access Lofoten to deliver low-impact experiences rooted in place.
In a region where natural beauty draws the world in, Lofoten’s approach shows how tourism can protect — rather than deplete — the very things that make a destination special.
About Innovation Norway
Innovation Norway’s mission is to contribute to local value creation, year-round employment, inclusive communities, and at the same time reduce the carbon footprint.
