Our Purpose
We are at a pivotal moment in history
We are at a pivotal moment in history where the lives of people and the health of the planet are at stake if we don’t take action.
In a world where headlines are often dominated by negativity and misinformation, we urgently need to shift the narrative to create optimism and give people real-world solutions. We need to show what is possible, not impossible.
That is why we are dedicated to uncovering, creating and sharing stories that truly matter, stories that inspire action, cultivate hope, and pave the way for a future where every individual and organisation recognises their potential to contribute to a better society and a healthier planet.
Our vision is a world where everyone feels empowered to play their part in creating a better tomorrow.
What will your contribution be?
As storytellers,
We already know ours
Our commitment
We are committed to producing and presenting our content in as sustainable way as possible.
We seek to minimise our production emissions and waste through the use of public transport, electric cars, renewable energy tariffs and reusable cups and bottles.
We educate our contractors on the importance of reducing their own impact.
What emissions we cannot mitigate, we offset.
We use sustainable web design methodology to minimise our websites’ carbon footprint.
We have also partnered with Albert, the gold standard of film carbon certification, to independently certify our tentpole feature documentaries.
Blog
Creating and sharing stories of optimism using Generative AI
This Earth Day we decided to try something a bit different. What if we could use Generative AI to tell a different story? One that exudes optimism (one of our core values) but also lets us test a new kind of creativity using nothing but a brief, one person, and a computer.
Case Study
The Ripple Effect: Inspiring a Resilient Environment
Launched in March 2024, Transforming the World to Sustainability is a digital campaign exploring the transformative work of organisations and sustainability professionals to accelerate and enable greater climate action and deliver positive outcomes for the natural environment.