

When it comes to sustainable business practices, a shift in perspective is essential.
Ece Ozdemiroglu, CEO of Economics for the Environment Consultancy, highlights a common issue: businesses, regulators, investors, and policymakers often view nature as an endless resource, assuming that its stewardship is someone else’s responsibility. While it’s widely acknowledged that our lives, wellbeing, and economy are deeply intertwined with nature, specific decision-making often overlooks this connection.
The instinct to minimise costs leads to quick fixes and shortcuts, neglecting the long-term implications. Ozdemiroglu advocates for a natural capital approach, which treats the environment as a valuable asset. By integrating this perspective into accounting practices, businesses can track and maintain their natural assets, investing in conservation and ensuring sustainable benefits for all.