17.06.26. Content With Purpose (CWP) is delighted to announce that Travel Redefined: Tourism for People and Planet, created in partnership with the Global Sustainable Tourism Council (GSTC), has been shortlisted for Best Use of Short-Form Video at the 2026 Digiday Content Marketing Awards.
The prestigious awards recognise the companies and campaigns using content to modernise media and marketing, celebrating innovation, creativity, audience engagement, and measurable impact. This year’s finalists represent some of the world’s leading brands, agencies, publishers, and content creators.
Travel Redefined sits alongside campaigns from Samsung, Shell, Dove, International Delight and Panera Bread in the Best Use of Short-Form Video category, recognising the series’ ability to use powerful short-form storytelling to elevate sustainable tourism solutions from around the world.
Produced by Content With Purpose in partnership with GSTC, the series explores how tourism can become a force for environmental stewardship, community well-being, cultural preservation, and economic resilience. Through a collection of short documentaries, expert interviews, and social-first films, the series showcases destinations, organisations, businesses, and individuals redefining what responsible tourism looks like in practice.
Since launch, Travel Redefined has reached audiences around the globe, generating more than 21 million impressions and over 11 million video views while helping to amplify examples of tourism that create positive outcomes for people and planet. The recognition also reflects the collaboration of dozens of contributors across more than 25 countries, including destinations, tourism organisations, sustainability leaders, local communities, filmmakers, production teams, and experts who helped bring the series to life.
CWP would like to thank our partner GSTC, every featured organisation, contributor, expert interviewee, case study participant, local filmmaker, freelancer, and member of the production, editorial, marketing, web development, and operations teams who made the series possible.
The winners of the 2026 Digiday Content Marketing Awards will be announced on 30 June 2026.
To watch the series, click here.
About the Digiday Content Marketing Awards
The Digiday Content Marketing Awards celebrate the brands, publishers, agencies, and technology companies that are creating innovative, impactful, and audience-focused content marketing. Organised by Digiday, one of the world’s leading media and marketing publications, the awards recognise excellence across content strategy, storytelling, audience engagement, branded content, video, social media, partnerships, and digital experiences.
The awards honour campaigns and programmes that not only demonstrate creative excellence but also deliver measurable results and meaningful audience impact. Finalists and winners are selected by an independent panel of industry experts who evaluate entries based on criteria such as innovation, execution, effectiveness, and overall contribution to the marketing and media landscape.
The programme attracts entries from some of the world’s most recognised brands, agencies, publishers, and content creators, making it one of the most respected benchmarks for excellence in content marketing.
The 2026 Digiday Content Marketing Awards feature finalists from organisations including Ford, Amazon Prime Video, Pokémon, Samsung, Shell, Dove, Panera Bread, and many others, highlighting the global scale and competitiveness of the awards.