Brew time with a bold founder: Technology, growth, and doing things differently

June 2025

10.06.25. CWP has teamed up with Helm – the invite-only community for founders of scale-ups beyond £1m – to produce The Founder’s Brew, a video series that gets under the skin of some of the UK’s most inspirational entrepreneurs.

Each month, we sat down with a different founder over their favourite brew, uncovering what drives them, the lessons they’ve learned, and the advice they wish they’d known. It’s honest. It’s insightful. And it’s got nothing to do with sales or ego.

One of the standout stories from the 2023 series features Steve Phillips, founder of Zappi – a £50 million turnover tech and consultancy business that’s reimagining how brands test ideas. With a tea in hand, Steve shares the thinking behind his bold business decisions, why culture beats process, and how staying curious has helped him lead one of the most innovative companies in advertising tech.

“I typically describe founders, particularly founders of companies that really want to scale, as having an irrational level of optimism.” – Steve Phillips, Founder, Zappi

Expect sharp insights, refreshing honesty, and a good dose of humour from this straight-talking tech founder.

Catch up on the series

From sustainable fashion to data-driven marketing, every episode of The Founder’s Brew offers a unique look at the lives of founders doing things their own way.

👉 Watch the full series here – no fluff, just founders.


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