Category: News & Views

31.03.26. Content With Purpose announced today that it has been honoured for Travel and Lifestyle Video & Film, in the 30th Annual Webby Awards. Hailed as the “Internet’s highest honour” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organisation honouring excellence on the Internet. IADAS, which nominates and selects The Webby Award Winners, is comprised of Internet industry experts including Joanne Jang (General Manager, OpenAI Labs), Tekedra Mawakana (Co-Chief Executive Officer, Waymo), Walton Goggins (Actor and Filmmaker), Kim Larson (Global Managing Director & Head of Creators, YouTube), Bob Carrigan (CEO, Audible), Kinney Edwards (Global Head of Creative Lab, TikTok), Manuel “Manolo” Arroyo (EVP & Global Chief Marketing Officer, The Coca-Cola Company), Alex Schultz (VP Analytics & Chief Marketing Officer, Meta), Tiffany Rolfe (Chair & Global Chief Creative Officer, R/GA), Todd Kaplan (Chief Marketing Officer, Kraft Heinz), Paris Hilton (Creator), Garry Tan (President & Chief Executive Officer, Y Combinator), Tyler Bahl (Chief Marketing Officer, Activision), and Paula Kerger (President & CEO, PBS).

Travel Redefined: Tourism for People and Planet is a global digital film series created by Content With Purpose in partnership with the Global Sustainable Tourism Council (GSTC). Filmed across more than 25 countries, the series showcases real-world solutions shaping the future of tourism—from community-led regeneration and climate action to inclusive and accessible travel. Through a suite of short documentaries, expert interviews, and social films, the series highlights how destinations, businesses, and leaders are aligning with GSTC Standards to drive measurable, positive impact across the industry.

“Honorees like Content With Purpose are redefining what’s possible on the Internet, pushing creativity and innovation forward in bold and unexpected ways,” said Nick Borenstein, General Manager of The Webby Awards. “As we celebrate the 30th Annual Webby Awards, being recognized as an Honoree from nearly 13,000 entries is an incredible achievement and a true testament to the impact of their work.”

Max Smith, Founder and Managing Director at CWP, expressed, “We’re incredibly proud to be recognised as an honoree by The Webby Awards. This honour reflects the power of purpose-driven storytelling and what’s possible when global partners come together to spotlight real solutions shaping a better future. At Content With Purpose, we believe film can drive meaningful change, and this recognition is a testament to the impact our partners and contributors are making around the world.”

CWP and GSTC would like to thank all partners, contributors, and participating destinations, along with the wider production, editorial, and marketing teams whose creativity, collaboration, and commitment made this series possible.

About The Webby Awards
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites and Mobile Sites; Video; Advertising, Media & PR; Apps & Software; Social; Games; Podcasts; Creators and AI. Established in 1996, The Webby Awards received over 13,000 entries from all 50 states and over 70 countries worldwide this year. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include Adobe, WP Engine, Meltwater, Patreon, NAACP, KPMG, Wall Street Journal, Deadline, AdAge, TechCrunch, The Hollywood Reporter, SXSW, Scalable, and The Society of Digital Agencies.

Find The Webby Awards Online:
Website: webbyawards.com
Instagram: @thewebbyawards
Linkedin: The Webby Awards
TikTok: @thewebbyawards
X: @TheWebbyAwards
YouTube: youtube.com/thewebbyawards
Facebook: Facebook.com/TheWebbyAwards

10.06.25. CWP has teamed up with Helm – the invite-only community for founders of scale-ups beyond £1m – to produce The Founder’s Brew, a video series that gets under the skin of some of the UK’s most inspirational entrepreneurs.

Each month, we sat down with a different founder over their favourite brew, uncovering what drives them, the lessons they’ve learned, and the advice they wish they’d known. It’s honest. It’s insightful. And it’s got nothing to do with sales or ego.

One of the standout stories from the 2023 series features Steve Phillips, founder of Zappi – a £50 million turnover tech and consultancy business that’s reimagining how brands test ideas. With a tea in hand, Steve shares the thinking behind his bold business decisions, why culture beats process, and how staying curious has helped him lead one of the most innovative companies in advertising tech.

“I typically describe founders, particularly founders of companies that really want to scale, as having an irrational level of optimism.” – Steve Phillips, Founder, Zappi

Expect sharp insights, refreshing honesty, and a good dose of humour from this straight-talking tech founder.

Catch up on the series

From sustainable fashion to data-driven marketing, every episode of The Founder’s Brew offers a unique look at the lives of founders doing things their own way.

👉 Watch the full series here – no fluff, just founders.

04.11.24. Leading content and purpose-driven strategic content creator, Content With Purpose (CWP), has announced today its certification as a B Corp, joining a global community of companies rethinking business by combining purpose with profit. CWP has been certified by B Lab, the organisation behind the B Corp movement, meeting rigorous standards of social and environmental performance as a testament to its commitment to goals that extend beyond shareholder profits.

The B Corp certification examines the entire spectrum of a company’s activities and evaluates five key impact areas: Governance, Workers, Community, Environment, and Customers. Achieving this certification requires a minimum score of 80 and clear evidence of socially responsible practices, including the responsible management of energy, waste, and water, equitable worker policies, diversity, and corporate transparency. CWP has also updated its company articles to legally enshrine its dedication to a purpose beyond profit.

CWP now joins a network of 8,000 B Corps globally, including over 2,000 in the UK, covering various industries and well-known brands like The Guardian, innocent, and Patagonia. CWP’s B Corp certification is particularly significant in the media and content industry, showcasing a shift toward increased accountability and transparency.

Max Smith, Founder and Managing Director of CWP, commented,

“Achieving B Corp certification is a testament to our commitment to driving meaningful change. We believe that content can be a powerful tool for raising awareness and inspiring action, and this certification strengthens our resolve to uphold the highest standards in every aspect of our business.”

Chris Turner, Executive Director of B Lab UK, stated, “We are thrilled to welcome Content With Purpose to the B Corp community. This movement is transforming the business landscape, showing that companies can indeed be a force for good. CWP’s approach to purpose-driven content is a perfect fit, and we’re excited for the impact they’ll continue to make within the industry.”

Turner continued, “The B Corp community comprises companies of all types, from startups to multinational corporations. Welcoming CWP is a fantastic moment, as they set an example in redefining success in the content industry to prioritise people and the planet alongside profit.”

The B Corp movement now includes over 2,000 certified companies in the UK and 8,000 worldwide, with other certified content-focused companies including Not So Creative, Mosaic, Forster Communications and Driftime.

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About B Lab UK:

B Lab UK strives to transform the economy to benefit all people, communities, and the planet. This global network establishes standards, policies, and tools to support businesses committed to positive change, certifying companies as B Corps when they meet these standards. Currently, the global B Corp community includes over 8,000 companies across 96 countries and 162 industries.

About Content With Purpose (CWP)

CWP is a strategic content creator that works in partnership with leading member bodies and associations; engaging professionals on their industries’ role in creating a better tomorrow.

Material Change: Resourcing Net Zero, produced by CWP in partnership with IOM3, features in the November issue of Materials World – the flagship IOM3 members’ magazine, specifically devoted to the engineering materials cycle, from mining and extraction, through processing and application, to recycling and recovery. 

CWP partners with BCS to celebrate our digital journey to net zero 

CWP has partnered with BCS, The Chartered Institute for IT, to produce a digital series exploring the instrumental role of the IT industry in responding to the climate crisis; delivering digital solutions to support mitigation and adaptation, whilst embedding sustainability into its own practices. 

The Barbican Centre played host to an afternoon of celebration in London for the launch of ‘Net Zero: A Digital Journey’ on 23 November, and the suite of series content, including interviews, podcasts, short films and a documentary, is now available online. 

Recent years have witnessed a surge in digital technology innovations to support a net zero future; but with climate change representing an unprecedented global threat, more must be done to harness the transformative potential of IT and digital professionals to secure a positive future for the environment and society. At the same time, the industry itself must accelerate the reduction of its own environmental impact. 

In a journey of discovery, the series meets AI innovators, e-waste pioneers, leaders in sustainable data centres, computer scientists harnessing big data and many others who are driving innovation, collaboration and research in pursuit of net zero. 

The series features comment from industry experts including Rashik Parmar MBE, Group CEO of BCS, Ben Tongue, Digital Net Zero Lead at NHS England, and Professor Penny Endersby, Met Office Chief Executive, and tells the stories of inspirational individuals and organisations across the digital technology community, who are transforming every industry and shaping our response to the climate crisis. 

Organisations featured include; eFutures Network, the School of Computing at Newcastle University, Restore Technology, the School of Computing Science at the University of Glasgow, Electronics and Computer Science at the University of Southampton and Wipro. 

Rashik Parmar MBE, Group CEO of BCS, said: “How do we continue to leverage IT and data in developing the solutions we need for a greener future, whilst at the same time reducing IT’s carbon impact? This is a huge challenge, but it’s a tremendously exciting time for the industry. This series with CWP shines a light on some of the innovators leading the way”. 

Max Smith, Founder, CWP said: “The IT industry is critical in mitigating and adapting to climate change. This partnership uncovers the challenges we face, but also the solutions we need for a prosperous, sustainable future. We are delighted to be working with BCS to bring these stories to life.” 

Find out more: 

netzerodigital.bcs.org 

#NetZeroDigital 

About BCS 

BCS, The Chartered Institute for IT, promotes and supports the growing and diverse community of IT and digital professionals committed to making IT good for society. 

www.bcs.org 

RTPI digital series champions the power of planning for a sustainable future 

CWP has partnered with the Royal Town Planning Institute (RTPI) to produce a digital series exploring the intrinsic role of planning in tackling climate change and paving the way to a sustainable future. 

Representatives from across the planning ecosystem came together on 8 November, World Town Planning Day, to celebrate the launch of ‘Planning for Tomorrow’s Environment’ at the Barbican. 

The series features comments from experts including Timothy Crawshaw MA MRTPI FRSA, President of the RTPI, Karime Hassan, Chief Executive Officer at Exeter City Futures, and Emily Braham, Director at Energiesprong UK, as well as stories from organisations who are prioritising net zero and climate resilience in planning for a sustainable future. 

Organisations featured include; Atkins, the School of Geography and Planning at Cardiff University, Chapman Taylor Architects, the Landscape Decisions Programme, Ramboll, the Royal Society for the Protection of Birds (RSPB), the Centre for Sustainable Planning and Environments at UWE Bristol, and Wates Developments (part of the Wates Group). 

Victoria Hills, Chief Executive of the RTPI, said: “Planners are crucial in embedding solutions to climate change – from net zero transport to urban greening. We are delighted to partner with CWP to celebrate collaboration, research, skills and innovation in tackling this existential threat, and we hope the series inspires all planners and adjacent professions to embed climate action across their work.” 

Max Smith, Founder and Managing Director, CWP, said: “In tackling the climate and ecological emergency, planning is one of the most potent tools at our disposal. Planners are a connecting force, and when properly leveraged can be a superb enabler. It’s been a pleasure to tell their stories and raise awareness of their vital contribution to a positive future.” 

Find out more: 

planningfortomorrow.rtpi.org.uk 

#planning4tomorrow 

About RTPI 

The RTPI is the largest professional body for town planners in the UK and Europe and represents around 27,000 members in over 80 countries worldwide. The Institute has been shaping planning policy and raising professional standards for over 100 years and is the only body in the UK to confer Chartered status to planners, the highest professional qualification. www.rtpi.org.uk