04.11.24. Leading content and purpose-driven strategic content creator, Content With Purpose (CWP), has announced today its certification as a B Corp, joining a global community of companies rethinking business by combining purpose with profit. CWP has been certified by B Lab, the organisation behind the B Corp movement, meeting rigorous standards of social and environmental performance as a testament to its commitment to goals that extend beyond shareholder profits.

The B Corp certification examines the entire spectrum of a company’s activities and evaluates five key impact areas: Governance, Workers, Community, Environment, and Customers. Achieving this certification requires a minimum score of 80 and clear evidence of socially responsible practices, including the responsible management of energy, waste, and water, equitable worker policies, diversity, and corporate transparency. CWP has also updated its company articles to legally enshrine its dedication to a purpose beyond profit.

CWP now joins a network of 8,000 B Corps globally, including over 2,000 in the UK, covering various industries and well-known brands like The Guardian, innocent, and Patagonia. CWP’s B Corp certification is particularly significant in the media and content industry, showcasing a shift toward increased accountability and transparency.

Max Smith, Founder and Managing Director of CWP, commented,

“Achieving B Corp certification is a testament to our commitment to driving meaningful change. We believe that content can be a powerful tool for raising awareness and inspiring action, and this certification strengthens our resolve to uphold the highest standards in every aspect of our business.”

Chris Turner, Executive Director of B Lab UK, stated, “We are thrilled to welcome Content With Purpose to the B Corp community. This movement is transforming the business landscape, showing that companies can indeed be a force for good. CWP’s approach to purpose-driven content is a perfect fit, and we’re excited for the impact they’ll continue to make within the industry.”

Turner continued, “The B Corp community comprises companies of all types, from startups to multinational corporations. Welcoming CWP is a fantastic moment, as they set an example in redefining success in the content industry to prioritise people and the planet alongside profit.”

The B Corp movement now includes over 2,000 certified companies in the UK and 8,000 worldwide, with other certified content-focused companies including Not So Creative, Mosaic, Forster Communications and Driftime.



About B Lab UK:

B Lab UK strives to transform the economy to benefit all people, communities, and the planet. This global network establishes standards, policies, and tools to support businesses committed to positive change, certifying companies as B Corps when they meet these standards. Currently, the global B Corp community includes over 8,000 companies across 96 countries and 162 industries.

About Content With Purpose (CWP)

CWP is a strategic content creator that works in partnership with leading member bodies and associations; engaging professionals on their industries’ role in creating a better tomorrow.

Material Change: Resourcing Net Zero, produced by CWP in partnership with IOM3, features in the November issue of Materials World – the flagship IOM3 members’ magazine, specifically devoted to the engineering materials cycle, from mining and extraction, through processing and application, to recycling and recovery. 

CWP partners with BCS to celebrate our digital journey to net zero 

CWP has partnered with BCS, The Chartered Institute for IT, to produce a digital series exploring the instrumental role of the IT industry in responding to the climate crisis; delivering digital solutions to support mitigation and adaptation, whilst embedding sustainability into its own practices. 

The Barbican Centre played host to an afternoon of celebration in London for the launch of ‘Net Zero: A Digital Journey’ on 23 November, and the suite of series content, including interviews, podcasts, short films and a documentary, is now available online. 

Recent years have witnessed a surge in digital technology innovations to support a net zero future; but with climate change representing an unprecedented global threat, more must be done to harness the transformative potential of IT and digital professionals to secure a positive future for the environment and society. At the same time, the industry itself must accelerate the reduction of its own environmental impact. 

In a journey of discovery, the series meets AI innovators, e-waste pioneers, leaders in sustainable data centres, computer scientists harnessing big data and many others who are driving innovation, collaboration and research in pursuit of net zero. 

The series features comment from industry experts including Rashik Parmar MBE, Group CEO of BCS, Ben Tongue, Digital Net Zero Lead at NHS England, and Professor Penny Endersby, Met Office Chief Executive, and tells the stories of inspirational individuals and organisations across the digital technology community, who are transforming every industry and shaping our response to the climate crisis. 

Organisations featured include; eFutures Network, the School of Computing at Newcastle University, Restore Technology, the School of Computing Science at the University of Glasgow, Electronics and Computer Science at the University of Southampton and Wipro. 

Rashik Parmar MBE, Group CEO of BCS, said: “How do we continue to leverage IT and data in developing the solutions we need for a greener future, whilst at the same time reducing IT’s carbon impact? This is a huge challenge, but it’s a tremendously exciting time for the industry. This series with CWP shines a light on some of the innovators leading the way”. 

Max Smith, Founder, CWP said: “The IT industry is critical in mitigating and adapting to climate change. This partnership uncovers the challenges we face, but also the solutions we need for a prosperous, sustainable future. We are delighted to be working with BCS to bring these stories to life.” 

Find out more: 

netzerodigital.bcs.org 

#NetZeroDigital 

About BCS 

BCS, The Chartered Institute for IT, promotes and supports the growing and diverse community of IT and digital professionals committed to making IT good for society. 

www.bcs.org 

RTPI digital series champions the power of planning for a sustainable future 

CWP has partnered with the Royal Town Planning Institute (RTPI) to produce a digital series exploring the intrinsic role of planning in tackling climate change and paving the way to a sustainable future. 

Representatives from across the planning ecosystem came together on 8 November, World Town Planning Day, to celebrate the launch of ‘Planning for Tomorrow’s Environment’ at the Barbican. 

The series features comments from experts including Timothy Crawshaw MA MRTPI FRSA, President of the RTPI, Karime Hassan, Chief Executive Officer at Exeter City Futures, and Emily Braham, Director at Energiesprong UK, as well as stories from organisations who are prioritising net zero and climate resilience in planning for a sustainable future. 

Organisations featured include; Atkins, the School of Geography and Planning at Cardiff University, Chapman Taylor Architects, the Landscape Decisions Programme, Ramboll, the Royal Society for the Protection of Birds (RSPB), the Centre for Sustainable Planning and Environments at UWE Bristol, and Wates Developments (part of the Wates Group). 

Victoria Hills, Chief Executive of the RTPI, said: “Planners are crucial in embedding solutions to climate change – from net zero transport to urban greening. We are delighted to partner with CWP to celebrate collaboration, research, skills and innovation in tackling this existential threat, and we hope the series inspires all planners and adjacent professions to embed climate action across their work.” 

Max Smith, Founder and Managing Director, CWP, said: “In tackling the climate and ecological emergency, planning is one of the most potent tools at our disposal. Planners are a connecting force, and when properly leveraged can be a superb enabler. It’s been a pleasure to tell their stories and raise awareness of their vital contribution to a positive future.” 

Find out more: 

planningfortomorrow.rtpi.org.uk 

#planning4tomorrow 

About RTPI 

The RTPI is the largest professional body for town planners in the UK and Europe and represents around 27,000 members in over 80 countries worldwide. The Institute has been shaping planning policy and raising professional standards for over 100 years and is the only body in the UK to confer Chartered status to planners, the highest professional qualification. www.rtpi.org.uk 

Leading the Charge is the feature article in the Autumn 2022 edition of ECAtoday. The series is showcased over eleven pages, with a full page dedicated to each of the series’ partners. 

In the issue, Jane Dawson, ECA Head of Public Affairs and Public Relations, explains how Leading the Charge provides insights from industry about the skill of electrotechnical professionals, challenges faced, and the advances in technology that will enable the sector to support the UK’s move to clean electricity: 

“Despite ongoing challenges, contractors are forging ahead in the expanding net zero market, as Leading the Charge shows. The energy crisis means investment in low carbon is a sure way to cut operational costs and help to future-proof businesses.” 

Digital series champions key role of materials, minerals and mining in driving net zero.

CWP has partnered with the Institute of Materials, Minerals & Mining (IOM3) to produce a digital series exploring expertise and advances throughout the materials cycle to address the climate crisis, achieve net zero targets and accelerate the circular economy. 

One Birdcage Walk played host to an evening of celebration in London for the launch of ‘Material Change: Resourcing Net Zero’ on 19 October, and the suite of series content, including interviews, podcasts, short films and a documentary, is now available online. 

The series features comment from industry experts including Dr Colin Church FIMMM CEnv, CEO of IOM3, Neil Glover FIMMM CEng, President of IOM3, and Rosie Dodd, Manager, Product Footprinting and Circular Economy Lead at the Carbon Trust, as well as stories from organisations and individuals who are driving innovation across exploration and extraction, processing and application, and recycling, repurposing and reuse. 

Organisations featured include; the Bristol Composites Institute (University of Bristol), British Glass, the Camborne School of Mines (University of Exeter), CircularMetal, the Henry Royce Institute, Innovate UK – part of UKRI, bp-ICAM, the National Composites Centre (NCC), Satarla, SRK Consulting, and the University of Bath. 

IOM3 CEO Dr Colin Church, said: “This is a critical time to harness the potential of the materials, minerals and mining communities, to showcase their transformative work towards a low carbon, resource efficient society. We are delighted to be partnering with CWP to explore the role of our industries in addressing the climate crisis.” 

Max Smith, Founder and Managing Director, CWP, said: “This series offers unique insight into the work of inspirational professionals who are providing, managing and protecting vital resources for a sustainable future. It has been a pleasure to tell their stories, and we hope this inspires everyone across the materials cycle and beyond to embrace progress towards net zero.” 

Find out more: 

 materialchange.iom3.org 

#materialchange 

About IOM3 

The Institute of Materials, Minerals & Mining (IOM3) is the global network for the materials cycle, promoting sustainability and greater circularity in the extraction, processing and use of natural resources. 

www.iom3.org 

Content With Purpose