Launched in August 2025, Travel Redefined: Tourism for People and Planet is a powerful new series spotlighting the people, places and ideas transforming tourism into a force for good, created in partnership between Content With Purpose and the Global Sustainable Tourism Council (GSTC).
From rewilded coastlines to carbon-free cities, discover how travel can help protect our planet and empower communities — and why the road to a thriving, sustainable world begins with each one of us.
Across the globe, destinations and organisations are showing that journeys can regenerate ecosystems, honour cultures, and create lasting prosperity. Their achievements prove that a flourishing, sustainable industry isn’t a distant vision—it’s happening right now.
The series features 24 short films from the following Series Partners; Ascott, Mandai Wildlife Group, South Australia Tourism Commission, University of Greenwich, Victoria University, Visit Iceland, Visit Tallinn, Intrepid Travel, California State University Monterey Bay, Cook Islands Tourism Corporation, Destination Québec Cité, Eurail, G Adventures, Gardens by The Bay, Guyana Tourism Authority, Innovation Norway, Promperú , San Vigilio Dolomites, Tahiti Tourisme, The Bahamas Ministry of Tourism, Tourism New Zealand, Visit Isle of Man, Visit Laguna Beach, and Visit Turku Archipelago.
In addition, Travel Redefined has benefited from the expertise of key collaborators:
- Agathe Daudibon, Director of EuroVelo & Cycling Tourism, European Cyclists’ Federation
- Deborah Rothe, Director, ITB Berlin
- Guy Bigwood, CEO and Chief Changemaker, Global Destination Sustainability Movement
- Hina Umer, Co-founder and Business Development Lead, Beyond the Valley
- Mich Goh, Director of Public Policy APAC, Airbnb
- Peter Semone, Chair, Pacific Asia Travel Association (PATA)
- Professor Hasan Ali Karasar, Rector, Cappadocia University
- Professor Stefan Gössling, Professor of Tourism, Linnaeus University
- Randy Durband, CEO, Global Sustainable Tourism Council (GSTC)
- Robert Thompson, Executive Director of Regions, Tourism Fiji
As the demand for responsible travel increases, Travel Redefined highlights the innovative people and organisations leading the way in sustainable tourism. Through powerful stories, expert insights, and real-world examples, the series explores key areas such as biodiversity, waste reduction, green mobility, socio-economic impact, cultural preservation, and policy development.
In March of 2026, Travel Redefined was selected as an honoree for the 30th Annual Webby Awards.