Launched in June 2025, The Element of Choice is an ambitious digital series by ALFED (the Aluminium Federation) in partnership with Content With Purpose (CWP). It explores the transformative role aluminium plays across sectors, from R&D and skills development to green technologies and circular economy solutions.
Aluminium is fast becoming one of the UK’s most strategic materials. Lightweight, durable, and endlessly recyclable, it underpins everything from green transport and advanced manufacturing to clean energy and cutting-edge design. As the UK looks to decarbonise, strengthen energy security, and boost industrial resilience, aluminium is at the centre of this transformation.
Featuring insights from leading voices across industry, The Element of Choice makes the case for aluminium as a material of the future — and the present. Join us to explore how this elemental force is shaping a low-carbon, high-value economy.
The series features contributions from leading organisations driving sector forward, including Aluminium Shapes, BOAL Extrusion, Capalex, Countrywide Metals, Durbin Metal Industries, Novelis, and Scanmetals. Each partner shares insights into how they’re innovating across the value chain, from sustainable sourcing and low-carbon production to design-led engineering and workforce development.
In addition, The Element of Choice has benefited from the expertise of key collaborators:
- Nadine Bloxsome, CEO of ALFED
- Kirsty Davies-Chinnock, Founder of Women in Metal
- Chris Bayliss, Climate Change and Decarbonisation Director of the Aluminium Stewardship Initiative
- Simon Forrester, Founding Association Member of Back British Metals and Chief Executive of The Cast Metals Federation
- Daniel Paterson, Director of Policy at Make UK.
Premiering as global conversations around decarbonisation and resource resilience intensify, The Element of Choice highlights aluminium’s unique role in supporting net zero targets, enabling circular economies, and bolstering the UK’s green industrial strategy.
